Website Development

The Tire Manufacturers’ Division of the Finnish Technical Trade Association is an association of tire importers in Finland, whose members include well-known international tire manufacturers such as Michelin, Bridgestone, Continental, and Goodyear. The association’s goal is to increase consumer awareness of tires and to promote overall traffic safety.

The tire manufacturers’ website had become outdated, and G-Works was tasked with bringing the site up to date in terms of both visuals and technology. The site, which provides tire information, sees a high volume of traffic, especially during the summer and winter tire change seasons. For this reason, the new site had to be launched before the peak tire change season.

The goal was to create a clear and visually appealing website where visitors could easily find the tire information they needed. Communication and providing information are the most important themes on the site, and this had to be kept firmly in mind throughout the project. The new website for tire manufacturers was developed in parallel with the Finnish Technical Trade Association’s own website, with the goal of being able to share technology between the two sites. This would make the project as cost-effective as possible.

The project began with a workshop in which the website’s objectives and target audiences were defined, and the content and features to be included on the site were specified. The navigation structure was also defined during the workshop.

We placed a strong emphasis on visual appeal and clarity in the site’s design. We defined a new color scheme for the site and created a custom logo. As part of the design process, our graphic designer created a library of icons that are used in the tire information sections of the site.

In terms of functionality, the site was developed to include, among other things, a “News” section and “Tire Info” sections designed to clearly present tire information. The content pages are built using the Gutenberg editor. Technically, the site was built using a new headless technology solution that enhances speed and security, in which the WordPress content management system and the user-facing site are separated from one another.

The end result was an informative website that uses icons as a visual design element, making it easy for visitors to navigate to the right information. The headless technology used ensures the site’s speed and reliability well into the future. In addition, we were able to share technology solutions between the Tire Manufacturers’ website and the Technical Trade Association’s new website while ensuring that the sites remain distinctly different.