Note!
Huom! is a unique, people-oriented, bold, and responsible real estate agency. Like the brand itself, these values were in desperate need of clarification and a far-reaching overhaul.
Starting points
Note: When it came to the brand refresh, we were looking for boldness and distinctiveness, and what we particularly liked about G-Works was the boldness of their ideas. Not all ideas made it to production, but we established a solid foundation for the brand refresh, which was successfully implemented in collaboration with the team at Huom.
Objectives
The goal was to make the Huom! brand more approachable and modern, showcasing real estate agents in a new light. We broke away from the traditional “glamorous” image associated with real estate agents and built a new narrative around what real estate brokerage is really about. Another incentive was to get Huom!’s real estate agents excited about the rebranding and the new marketing approach. It was important to get the entrepreneurial-minded agents involved in the marketing efforts as well.
Implementation
In addition to traditional brand elements such as the logo, color scheme, and core messages, the project included the design of the first campaigns. Huomi’s agents were involved in the campaign planning, and the work came to life within the company, inspiring everyone to participate.
Of course, the rebranded company needed a visual identity that embodied the brand, and based on G-Works’ visual concepts, the excellent Keksi Agency was selected to handle the photo production —which not only handled the brand’s visual identity but also the visuals for the first major campaign!
The final result
Huomi employees were pleasantly surprised by the revamped visual identity and logo. According to Huomi’s Business Director Maija Jussila and Field Director Olli Pohjonen, G-Works managed to exceed their already high expectations. Maija and Olli said that working with G-Works was pleasant, efficient, and easy. Their requests were heard and addressed. Staying on schedule presented some challenges, and the scope of the project surprised Huominki as well—but the brand was successfully launched within the agreed-upon timeframe.
Testimonial
"We were pleasantly surprised by Huomi’s revamped visual identity and logo. Our expectations were already high based on previous work, and G-Works still managed to exceed them. Throughout the project, we received a wide variety of ideas, from which we were able to easily choose the one we liked best."
- Maija jussila, liiketoimintajohtaja
