Visual identity design

Trigora is a high-end office complex in the heart of Kamppi. The building, consisting of three towers, is directly connected to the Kamppi shopping center, which puts a wide range of services within easy reach of its users. This Colliers Finland property needed a new visual identity that could be used both on the website and on the building’s facade.

The project kicked off with a workshop where Colliers’ goals for Trigora’s visual identity and graphic elements were discussed. Trigora is a prestigious property located in the heart of Helsinki, and the goal was for this prestige to be strongly reflected in its visual identity as well. The previous visual identity no longer aligned with the images intended to emphasize this prestige.

The intended uses for the graphic elements were clear from the start: the goal was to create an identity and elements that could be utilized in a variety of ways, both on the website and in printed materials, such as flyers.

The shared vision that emerged from the workshop enabled us to make effective progress right from the early stages of the visual design process. We made significant progress during the first round of drafts, and in subsequent rounds, the visual elements were refined and developed toward their final form.

The end result was a cohesive whole that precisely meets the goals set at the start of the project. The logo, color palette, typography, and graphic elements were compiled into a clear set of graphic guidelines that will ensure all of Trigora’s materials maintain a consistent, modern, and sophisticated look moving forward.