"get to know your broker" campaign

We created the ”Huomille! Get to Know Your Broker” campaign, which aimed to raise awareness and set the company apart from others in the industry with a unique approach.

Huomi’s image and brand strategy were revamped to humanize the real estate agents and bring them closer to the customer. The goal was to keep the focus on the agents themselves, but to make them more approachable and, at the same time, build trust in them on a personal level. The “Get to Know Your Agent” campaign was the first to roll out the new brand and aimed to increase brand awareness. The campaign also sought to reassure Huomi’s own agents that they are valued.

Creating authentic connections between customers and real estate agents, along with the human touch that emerged from the brand refresh, became a strong element of the first campaign. Highlighting the agents and presenting them as real people—not just glossy, idealized figures—was chosen as the central theme of the first campaign. We wanted to do something different—something other companies in the industry hadn’t done. We wanted to build trust in the agents by showing their everyday lives and how they are 100 percent committed to their clients.

We photographed Huomi’s own agents engaging in their hobbies. The “Get to Know Your Agent” theme also inspired Huomi employees to take photos of themselves on their own, allowing us to involve them in the outreach campaign after the official photo shoot. We were able to highlight the agents’ everyday lives through relatable photos and stories.

On the social media advertising front, the “Get to Know Your Real Estate Agent” campaign reached over 200,000 Facebook and Instagram users in a highly cost-effective manner. In addition to precise target audience segmentation, a key factor in the campaign’s success was the colorful cast of real estate agents featured in the ads.